How To Sell Your Art Online
If you just started selling on Threadless, then you’ve probably read a ton of success stories on how independent designers became best selling artists, and you are willing to do whatever it takes to reach that level of success. This guide will go over the five steps you need to follow to promote your artist shop like the pros.
Listen To The Hype
Don’t mistake being aware of current trends for taking sides with a style that has a raging demand but doesn’t represent your t-shirt business at all. It’s important to stay true to your brand’s core identity and not let the market’s inclinations define it…
But if a certain Instagram hashtag is trending, you might as well use it.
Whether you swim with or against the flow, it’s important to know what’s going on out there, what trends, styles, themes, and topics are building popularity.
Shop Visibility
SEO in a nutshell: search engines such as Google and Bing determine which sites are relevant for a user. How? Based on the info you put on your site. Part of this includes using realistic images of your products since these are a decisive factor in how many customers you can get.
Social Media Ads
If you plan on promoting your artist shop through social media, you’ve got to have compelling visual assets to accompany your adverts and make sure they meet the results you are expecting.
Visual content tools like Placeit allow you to create powerful graphics and product shots to allow your artwork to stand out and make the most out of your advert budget.
Before spending time and money on adverts, make sure to think about what you are most likely to re-share on Facebook, Instagram or Pinterest; then go and make shareworthy stuff yourself!
Step up Your SEO Game in Three Steps
Choose Your Keywords
Find the right keywords (try Keyword Planner) and use them on your product’s description and title. Make sure to target both broad and long tail keywords. E.g. t-shirts and Game of Thrones t-shirts.
Start a Blog
Make frequent posts on topics relevant to your brand, your processes and, the t-shirt selling industry. Guest posting is also a good practice, especially if you trade posts with a blog with a similar audience as yours.
Use Social Media
Encourage your clients to spread the word by sharing links to your Threadless shop, website or articles. You can do this through social media.
Tip: Read MOZ’s Beginners Guide to SEO.
Engage With The Community
The secret to effectively promote your t-shirt designs and shop is to network and interact within the community. You are here; you are a t-shirt designer, we want to hear what you have to say.
Join Facebook Groups about selling t-shirts online. Dive into forums! You’ll be surprised about how much great insight you can find from fellow artists and designers looking to promote their designs and websites.
“It’s a great tool! I totally recommend Placeit!”
Tyreke Dixon 5/5
